A 5-minute competitive intelligence briefing in your inbox every Monday. AI-monitored competitor moves, pricing signals, and action items for your small business — so you walk into the week already informed.
Cancel anytime. Billed weekly via Stripe. No long-term contract.
What's covered
Product launches, feature updates, website redesigns, new marketing angles — what your competitors shipped in the last 7 days.
Any price changes ≥5%, new tiers, discount launches, or free-trial tweaks across your tracked competitors.
Beta programs, new SKUs, target segment expansions, or positioning pivots — what each competitor introduced.
Job postings, leadership hires, office expansion, or new hires in product / sales / marketing — leading indicators of intent.
What the week's signals mean for you — whether to defend, counterattack, reposition, or hold the line.
Concrete moves to consider this week, framed as small testable bets instead of vague "monitor this."
Sample output
Competitor moves
Sweet Crumb Co. launched online ordering last Tuesday — a new feature that closes a 6-month gap versus Maple Lane and Cozy Oven. They've added a "subscribe & save 10%" hook on top of it. Cozy Oven quietly rolled out a Tuesday-only loyalty tier (free coffee w/ order > $15) — defensive move.
Pricing signals
No competitor changed headline prices this week. But Sweet Crumb Co. shifted from a flat 12% to a tiered wedding cake discount (10/15/20% by tier), which compresses margins on their highest-AOV product. Watch.
Hiring & growth
Maple Lane Bakery posted a "Head of Catering" role — first catering-specific hire. Combined with last month's kitchen expansion, suggests catering is their new growth bet.
Action items for you this week
1) Decide whether to match Sweet Crumb's online ordering — or lead with catering (Maple Lane's blind spot). 2) Set a 30-day trial: launch a simple "order ahead" flow on your site with a 10% first-order incentive. 3) Draft a counter-message for your most price-sensitive segment before the tiered discount war spreads.
Pricing signals
Competitor A raised the price of their Team plan from $12 to $15/seat/month (a 25% jump) — first headline increase in 18 months. Industry Peer B responded within 72 hours by extending their annual discount from 20% to 30%, effectively neutralizing the move for any customer willing to commit yearly. Competitor C quietly introduced a new "Starter" tier at $7/seat aimed at sub-10-seat teams — a clear move downmarket.
Hiring & growth
Competitor A posted 4 new roles this week — a "VP of Partnerships," two enterprise AEs, and a "Head of Onboarding." Pattern reads as a push upmarket into the 200+ seat segment where their current product is weakest. Industry Peer B hired a former Industry Peer X product lead into a "Director of AI" seat — signals an explicit AI-features roadmap bet.
All three samples above are illustrative and use anonymized competitor names. Real briefings are sourced from your actual competitor set and updated weekly.
Pricing
Billed every Monday. Cancel anytime — keep what you already received.
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Compare plans
| What's included | Weekly Briefings $4.99/week |
Pro Bundle $99/yr or $9.99/mo |
|---|---|---|
| Weekly Monday-morning CI briefing | ✓ Included | On-demand only (free) or queued |
| Competitors tracked per week | Up to 5 | Up to 25 |
| Action items framed as bets | ✓ | ✓ |
| On-demand CI briefings | Free tier (1/day) | ✓ Unlimited |
| SWOT analyses | Free trial then paid | ✓ Unlimited |
| Benchmark reports | Not included | ✓ 1/day |
| Pricing Tracker add-on | Separate ($14.99/mo) | ✓ Included |
| Effective monthly cost | ~$21.62/mo | $12.50/mo |
Want unlimited CI plus SWOT, benchmarks, and the Pricing Tracker in one subscription? See Pro Bundle →
FAQ
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