Frequently Asked
Questions

A SWOT analysis is a strategic framework that breaks a business down across four dimensions: Strengths (what you do better than competitors), Weaknesses (internal gaps holding you back), Opportunities (external trends or market gaps you can exploit), and Threats (competitive pressures or risks on the horizon).

For small businesses, SWOT analysis cuts through the noise. Instead of reacting to daily fires, you get a structured view of where you actually stand — and where to focus next quarter. DigiMoTech's AI SWOT doesn't ask you to guess. It scrapes your competitors' sites and grounds every insight in real market data.

A CI briefing is a synthesized intelligence report on your competitors — what they're saying, how they're positioning, and what moves they're making right now. Most businesses have no idea what their competitors changed last month. CI briefings fix that.

DigiMoTech's CI briefings are generated by AI that scrapes competitor homepages, pricing pages, and product pages in real time, then delivers actionable analysis in plain language. Pro subscribers get 3-5 briefings delivered weekly to Slack or email — no spreadsheets, no manual research, just answers. Free users can generate briefings on demand.

An SEO audit analyzes your website across four dimensions: structure (meta tags, headings, canonical URLs), performance (page load speed), accessibility (crawlability, alt text), and search optimization (keyword presence, content structure). It surfaces the gaps that are costing you rankings.

DigiMoTech's SEO Audit goes further — it runs a head-to-head comparison against a competitor URL. You enter your site and a competitor's site; DigiMoTech scores both, identifies where you're falling behind, and generates AI-written rewrites for your meta titles, descriptions, and headings so you have a clear action plan to outrank them.

Together, they give you a complete competitive picture at every timescale:

SWOT Analysis → quarterly strategy sessions. Understand your position, prioritize where to invest, identify 90-day priorities grounded in market reality.
CI Briefings → ongoing monitoring. Know what your competitors are doing this week before your customers do.
SEO Audit → before a content push or site update. Identify the technical and copy gaps stopping you from ranking above competitors.

Large enterprises pay $50K+/year for dedicated CI teams and agencies to do this work. DigiMoTech automates it for SMBs in seconds, for a fraction of the cost.

Free 7-Day Trial:
• Full Pro access for 7 days — no credit card required
• Includes SWOT analysis, CI briefings, SEO audits, and more

After Trial / Pro:
• DigiMoTech Pro — $149.99/yr (was $199.99, locked for life) — unlimited SWOT, unlimited CI briefings, unlimited SEO audits, Competitor Pricing Tracker, Benchmark Reports, automated briefings weekly. 30-Day Money-Back Guarantee.

Add-ons:
• SEO Audit — $14.99 one-time, or included free with Pro
• Competitor Pricing Tracker — $14.99/mo standalone (cancel anytime), or included free with Pro

DigiMoTech Pro is $149.99/year (was $199.99 — lock in for life).

Start with a 7-day free trial — no credit card required. After the trial, you get a 30-Day Money-Back Guarantee on your annual subscription. That's less than $13/month for enterprise-grade competitive intelligence.

Competitor Pricing Tracker is available as a standalone add-on at $14.99/month (cancel anytime), or included free with a Pro annual plan.

Pro subscribers receive 3-5 automated CI briefings per week, delivered to their inbox or Slack. Here's how it works:

1. You add competitors to your DigiMoTech dashboard (by name and URL)
2. DigiMoTech automatically monitors their web presence on a recurring schedule
3. When it's time for a briefing, AI scrapes fresh data and synthesizes it into an actionable report
4. The briefing lands in your email or Slack — ready to read in 2 minutes

No manual triggers required. It runs in the background so you're always current on your competitive landscape without lifting a finger.

You define your competitive landscape. Add any business by name and website URL in your DigiMoTech dashboard, and the system monitors them going forward. There's no pre-built list of companies — you choose who matters in your market.

For one-time briefings (free tier), you enter competitors directly in the briefing form. For ongoing automated monitoring (Pro), you set them once in the dashboard and DigiMoTech handles the rest.

DigiMoTech scrapes publicly available web content from competitor sites — homepages, pricing pages, and product pages. That data is fed directly into AI in real time to produce fresh, grounded intelligence.

We do not use social media scraping, paid data brokers, or proprietary databases. Everything comes from what your competitors choose to publish publicly. The result: analysis that reflects what competitors are actively communicating to prospects right now.

Crayon, Klue, and Kompyte are enterprise CI platforms built for companies with dedicated competitive intelligence teams. They cost $1,000–$3,000+/month and deliver raw signals — a firehose of updates that a CI analyst needs to synthesize into actual insights.

DigiMoTech is built for SMBs who don't have a CI team at all. Instead of raw signals, you get finished intelligence — synthesized, plain-language briefings that are ready to act on. No analyst required. Fraction of the cost. Designed for the operator who needs answers in 2 minutes, not a 47-tab spreadsheet.

Yes — DigiMoTech is a veteran-owned and operated company. We built it because we believe every small business owner deserves the same strategic intelligence advantage that Fortune 500 companies take for granted. Enterprise-grade competitive analysis shouldn't require an enterprise budget.